We help them design and improve their product, and grow revenue across the funnel.
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In very early stages, we understand and research features, design, market and pricing. We do rapid prototyping, build UI and design UX for them. Our sister agencies help with coding and development if needed.
We set up systems, processes, and experiments in marketing, sales and customer success. We help with demand generation without paid marketing to set you up for the first $100K MRR. We are useful in setting up marketing-sales alignment and finding new acquisition channels. You can expect websites and landing pages, automation, CRM, blogs, newsletter, search optimization, referrals and partnerships, emails, demos, sales enablement and so on. The goal is to find the right marketing mix and design a scalable post-MQL process.
We do not manage paid budgets. We will however help you allocate marketing budget, ideate and design your campaigns, run small-scale experiments (less than $25K budget) and will give you a second opinion on your paid performance.
We strongly believe in product-led demand generation. In more mature stages, we dive into products and markets to help with churn/retention, product analytics, pricing experiments, and in developing new markets.
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We help traditional Direct-to-Consumer brands ideate, design and improve their products, and help them create a subscription model around it.
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Imagine Nicotex launching a ‘Quit smoking’ app to track consumption and record success in quitting, and hence drive their revenue from it - More revenue per user, richer intelligence, higher engagement and powerful referral programs. Something like Moleskine does.
We do this because we feel that the eCommerce boom has brought down products to simply a set of ratings and positions, and most sadly discounts. This is discouraging for artisans designing high-usability, eco-friendly and smarter innovations.
We help such brands create a strong market presence and find new ways to reach and acquire customers who they’re solving for. We help build subscriptions plans, partnerships and digital experiences, and then market them. We do not run ads for them.
We like working with decision makers who are not sure about the answers.
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We usually start off with a conversation, and then ask a lot of questions for the next few days. We talk to your team, your market, your users and our friends to understand if we will be helpful or not.
If we feel we can be helpful, we get back in around a week with what we can do for you. If that sounds exciting, we sign a piece of paper, and start getting the work done.